NMMA Shows Debut Maxum, GM “Get in the Game” Promotion...Professional football players launch national boat giveaway contest  

CHICAGO , December 19, 2007 – National Marine Manufacturers Association (NMMA) announced today its plans to debut the new Maxum Get in the Game Boat Giveaway, powered by GM, at seven boat and sportshows in 2008. Sponsored by Maxum, GM, Sirius Satellite Radio, Sirius Marine Weather and Boating magazine, the promotion offers show visitors the opportunity to meet a local professional football player while entering to win a variety of prizes.

Throughout each of the seven participating shows, visitors can enter to win the promotion’s grand prize, a football-themed Maxum 2200 SR3 equipped with Sirius satellite radio, trailer, pigskin interior and various football-related souvenirs. In May, following the culmination of all seven shows, one winner will be selected to win the Maxum boat, valued at more than $55,000. 

Featured professional football players will greet boat show attendees and sign autographs at the promotion’s display, located at each show’s entrance. Show visitors can also win prizes on-site, including Sirius satellite radios, signed footballs and jerseys.

“We’re excited to partner with Maxum and GM on this promotion to bring a fun and interactive experience to boat and sportshow attendees,” said Ben Wold , NMMA executive vice president. “This promotion provides added exposure to the boating lifestyle by spotlighting professional football players who spend their time off the field enjoying the outdoors with family and friends.”

The following professional football players will appear at NMMA shows in 2008:

·   San Diego Boat Show, January 3 at 5 p.m. – Antonio Cromartie

·   Atlanta Boat Show, January 10 at 5 p.m. – Chauncey Davis

·   Chicago Boat, RV & Outdoors Show: January 17 at 5 p.m. – Devin Hester

·   Baltimore Boat Show, January 24 at 5 p.m. – Player is to be determined

·   Atlantic City International Power Boat Show, February 7 at 5 p.m. – Omar Gaither

·   Miami International Boat Show, February 14 at 5 p.m. – Player is to be determined

·   Northwest Sportshow , April 3 at 5 p.m. – Player is to be determined

To learn more about the Maxum 2200 SR3, visit MaxumBoats.com.

For Maxum Get in the Game Boat Giveaway, powered by GM, sponsorship opportunities, contact Steve Borg at sborg@nmma.org.  For additional information regarding NMMA or to view a calendar of upcoming shows, visit NMMA.org.

National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States . The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.