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| NATIONAL MARINE MANUFACTURERS ASSOCIATION Newsletter! | ||
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NMMA Recognizes Outstanding Customer Satisfaction at
IBEX...Boat, engine manufacturer CSI award recipients honored during
Industry Breakfast MIAMI, October 12, 2007 - - Sixty-four boat and engine manufacturers were
recognized at the 2007 International BoatBuilders’ Exhibition and Conference (IBEX) in Miami Beach Friday morning for excellence in customer satisfaction by the National Marine Manufacturers Association (NMMA), as part of the
association’s Customer Satisfaction Index (CSI) program. This recognition honors recipients that were announced in July. “We’re acknowledging CSI award recipients at IBEX to further communicate how
important it is to meet customer needs if we’re going to grow recreational boating,” says NMMA president Thom Dammrich. “The CSI award recipients represent some of the ‘best of the best’ our industry has to offer.” The Marine Industry CSI Awards program honors participating companies actively
measuring customer satisfaction to pursue continuous improvement. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on
information provided by consumers purchasing a new boat or engine during the period between April 2006 and March 2007. Participating manufacturers must survey all new boat buyers during this period. The following companies were honored this past year for their efforts to improve
customer satisfaction levels in the recreational boating industry: Inboard Fishing Express Boats AMERICAN SUZUKI MOTOR CORP. Outboard Engines BENETEAU Sailboats Pontoon Boats Fiberglass Outboard Boats CABO YACHTS Inboard Flybridge Sedans & Convertible Boats CAMPION MARINE INC. Sterndrive Bowrider Boats CARVER YACHTS Inboard Motor Yachts & Trawlers CENTURY BOATS Fiberglass Outboard Boats CHAMPION BOATS Fiberglass Bass Boats CHRIS-CRAFT Sterndrive Bowrider Boats Sterndrive Cuddy Express Boats COBALT BOATS Sterndrive Bowrider Boats Sterndrive Cuddy Express Boats COBIA BOATS Fiberglass Outboard Boats CORRECT CRAFT Inboard Watersport Boats CRUISERS YACHTS Inboard Express Cruiser Boats Inboard Motoryachts & Trawlers Sterndrive Cuddy Express Boats EBBTIDE BOATS Deck Boats Sterndrive Bowrider Boats EDGEWATER BOATS Fiberglass Outboard Boats FISHER BOATS Aluminum Outboard Boats FOUR WINNS Deck Boats Inboard Express Cruiser Boats Sterndrive Bowrider Boats Sterndrive Cuddy Express Boats G3 BOATS Aluminum Outboard Boats GLACIER BAY BOATS Fiberglass Outboard Boats GLASTRON Deck Boats Fiberglass Outboard Boats Sterndrive Bowrider Boats GRADY-WHITE BOATS INC. Fiberglass Outboard Boats GRAND BANKS Inboard Express Cruiser Boats HARBERCRAFT BOATS Aluminum Outboard Boats HARRIS FLOTEBOTE Pontoon Boats HONDA MARINE Outboard Engines HURRICANE Deck Boats HYDRA-SPORT Fiberglass Outboard Boats INDMAR PRODUCTS Inboard Engines ISLAND PACKET YACHTS Sailboats KAYOT Deck Boats LARSON Sterndrive Bowrider Boats Sterndrive Cuddy Express Boats MANITOU PONTOON BOATS Pontoon Boats MASTERCRAFT Inboard Watersport Boats MAVERICK BOATS Fiberglass Outboard Boats MCKEE CRAFT BOATS MOOMBA BOATS Inboard Watersport Boats PALM BEACH MARINECRAFT Pontoon Boats PARTI KRAFT Pontoon Boats PATHFINDER Fiberglass Outboard Boats PRO-LINE BOATS INC. Fiberglass Outboard Boats
Fiberglass Outboard Boats RAMPAGE SPORT FISHING YACHTS Inboard Fishing Express Boats REGAL MARINE Deck Boats Sterndrive Bowrider Boats Sterndrive Cuddy Express Boats REGULATOR MARINE Fiberglass Outboard Boats SAILFISH BOATS Fiberglass Outboard Boats SEA RAY BOATS Deck Boats Fiberglass Outboard Boats Inboard Express Cruiser Boats Inboard Flybridge Sedans & Convertible Boats Sterndrive Bowrider Boats Sterndrive Cuddy Express Boats SEASWIRL BOATS Sterndrive Bowrider Boats Sterndrive Cuddy Express Boats SEDONA MARINE Pontoon Boats SKEETER PRODUCTS INC. Fiberglass Outboard Boats STARCRAFT MARINE Fiberglass Outboard Boats STINGRAY BOATS Sterndrive Bowrider Boats STRATOS BOATS Fiberglass Bass Boats SUPRA BOATS Inboard Watersport Boats SWEETWATER Pontoon Boats SWEETWATER Pontoon Boats TIARA YACHTS Inboard Express Cruiser Boats Inboard Fishing Express Boats TIGE BOATS Inboard Watersport Boats TRIUMPH BOATS Fiberglass Outboard Boats VOLVO PENTA OF THE Sterndrive Engines WELLCRAFT MARINE Fiberglass Outboard Boats WORLD CAT Fiberglass Outboard Boats YAMAHA MOTOR CORPORATION Outboard Engines NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with
an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. Since the program’s inception, more than 450,000 surveys have been sent out to new boat and engine customers, allowing
participating manufacturer companies to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors. The program currently has 110 boat and engine brands participating. The Marine Industry CSI program meets the 2007 model year CSI requirements of the
NMMA Boat/Yacht Certification program. For manufacturers that are full participants in the Marine Industry CSI process, the included reporting also fills the dealer level CSI requirements of the Marine Industry Dealership Certification
program. For more information on CSI Award recipients, or to get involved with the CSI
program, contact National Marine Manufacturers Association (NMMA) is the
leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers in the | ||
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